the nightmare before christmas long live the pumpkin queen

She really honored Sally and her story, and the readers can tell it comes from a fan.” “I give so much credit to her and what she was able to bring to this book. “Shea is one of the biggest Tim Burton fans I’ve ever met,” she said. With YA, we can reach 12-year-olds who might just be coming to the film, but also adult readers who love Sally and want to see what happened to her.”Įrnshaw is another big reason for the new book’s success, according to Rice. Visiting Halloween Town is a little scary but also so imaginative and full of wonder. “Kids love the film and adults love it,” she said. Rice noted that the book’s appeal extends beyond the YA audience as well. “We collectively fell in love with this story, and this was a chance to come together to experience something we love again, 30 years later.” “There is a kind of magic, a kind of alchemy, I suppose, with a beloved work of art that’s indefinable but roots itself into our culture, and this was one of those,” Ernshaw said. “She’s incredibly brilliant and also very romantic, and we thought we could expand her story in a way that was authentic to her, while touching on the themes that YA readers enjoy.” “Sally is a character people could really connect to, and they were ready to hear more of her story,” editor Holly Rice said. After discovering a doorway to the ancient realm of Dream Town, she must save Halloween Town and its people from a sinister threat that she inadvertently set in motion.

The paranormal story focuses on the character of Sally, now married to the film’s lead character Jack Skellington, as she adjusts to her role as the Pumpkin Queen of Halloween Town. “Retail partners were supportive of the title early in the selling cycle and we amplified awareness at Comic Con, leading to significant pent-up demand at on-sale.” Ongoing promotional support, positive reviews, and fan love continue to drive sales, she added. “We knew there was a strong fan base for this property, and the demand we saw building in the pre-sale window surpassed initial expectations,” said Monique Diman-Riley, director of sales for Disney Publishing Worldwide. There were early signs that the novel would be a hit. Long Live the Pumpkin Queen has sold just under 100,000 copies to date, according to NPD BookScan. The title even reached number six on PW’s overall bestseller list for the week of August 15. The book continues to top the bestseller lists, again ranking as number one this week on both the PW children’s and the New York Times YA lists. On August 2, Disney Press released its latest young adult take on a classic Disney entertainment property, Long Live the Pumpkin Queen by Shea Ernshaw, based on Tim Burton’s 1993 film, The Nightmare Before Christmas.

The nightmare before christmas long live the pumpkin queen